Recyclables

Instagram takeover for Type.Today (Feb 2020). Centered on a single editorial thesis: our contradictory relationship with plastic.

Type.Today's takeover brief gives artists one constraint: use their typefaces. I picked a topic that would let the constraint do editorial work about our contradictory relationship with plastic. It's ubiquitous, aesthetically seductive (transparent, flexible, almost any color), and environmentally costly. The copy argued for less plastic, the imagery argued for how hard that actually is.

Client

Year

Role

Type.Today

2020

CG artist

 

Client —

Type.Today

Year —

2020

Role —

CG artist

Team

Thanks to Ilya Ruderman and Yury Ostromentsky for the platform.

Typefaces used: Halvar Breitschrift Regular, Bold, Extra Bold, Black SuperSlanted by Typemates, Jakob Runge, Nils Thomsen, Lisa Fischbach; Druk Condensed Super, Druk Wide Medium, Druk Wide Heavy, Druk Wide Super by Commercial type Ilya Ruderman, Yury Ostromentsky, Berton Hasebe; Graphik Regular, Medium, Semibold, Extralight by Commercial type, Christian Schwartz, Ilya Ruderman; Austin Roman, Austin Light Italic by Commercial type Ilya Ruderman, Paul Barnes; Styrene B Black Italic by Commercial type, Berton Hasebe, Ilya Ruderman, Commercial Type, Berton Hasebe, Ilya Ruderman (cyr); Parmigiano Caption Pro Light by Typotheque, Jonathan Pierini, Riccardo Olocco, Ilya Ruderman, Irina Smirnova (cyr), Irene Vlachou (greek); GaugePro Text Black by Alexander Tarbeev; Vesterbro Regular by Black [Foundry]; Amalta by Vera Evstafieva; Kazimir Regular by CSTM fonts, Yury Ostromentsky, Ilya RudermanCSTM Xprmntl 02 Italic by CSTM fonts, Yury Ostromentsky; CSTM EMOJI by CSTM fonts Yury Ostromentsky, Alexey Ostromentsky.

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