Lepota

Lepota is a 36-chapter documentary on Russian visual culture, produced by Bang Bang Education, featuring contributions from dozens of leading Russian designers and studios. I led the design system that tied the film, landing page, in-browser game, and premiere into one coherent experience.

Scale: 36 participants · 10,000+ viewers · 50+ cities on tour.

Animal Style in Old Russian Art
Cyrillic Script
Russian Icon
Traditions of Russian Folk Crafts
Russian Folk Costume Ensemble
Traditional Birch Bark Products
Russian Folk Toys
Artistic Porcelain of the Mid-18th Century

Russian Style (Historicism) and Neo-Russian Style
Cubo-Futurism
Abstract Art
Constructivism
Amazons of the Avant-Garde
Kinetic and Optical Art
Conceptual Film Posters
Design and Propaganda
From Post-Constructivism and Art Deco to Stalinist Empire Style
Space Design and Soviet Science Fiction

Design for Children
Art and Everyday Life: Applied Arts of the 1960s and 1970s
VNIITE
Conceptualism and Art Design of the Soviet "New Wave"
Printed and Handwritten Cyrillic of the 20th Century
Design in the 1990s
From Soviet DIY Culture to Contemporary Makers
Metamodern

The system is built around a single spatial metaphor: Russian visual culture as a snowy desert the viewer wanders through, finding artifacts along the way. That metaphor became the design system itself, with the landing page, game, and inter-chapter cuts all living in the same visual world. Culture as an infinite space, a complex map waiting to be deciphered.

Navigation across the snowy desert draws on the visual language of traditional maps: lines, numbers, borders.

Familiar map elements stay recognizable but become dynamic.

We tried to design letterforms for the logo that felt contemporary but were still heavily rooted in history.

At the heart of the brand identity sat a browser-based game where viewers could collect artifacts and earn a discount on film tickets.

Extra content extended the experience: AR objects, Telegram stickers, and a karaoke outro that played right before the film credits.

Many thanks to:

Bang! Bang! illustration agency, Delo-SL production and Elena Kareva, FLATLAY Studio, designer Katya Tsygankova, Tatyana Devayeva, Nastya Malyarevich, Larisa Arakelova, Oksana Timchenko, Tamara Totchieva, Misha Saprykin, Olya Pavlova, Asya Chachko, Margarita Maryanyan, Yura Shishkin, Vasilisa Karelova, Katya Schur, and all the current, ex and future members of the Bang Bang Education design school team.