Creative direction for the BBE educational platform, built to absorb fast growth and constant new features without losing identity. A scalable UI system spans the full scope of the school's tasks: marketing, product, careers, and sales.
BBE is one of the largest Russian-language online schools for creative disciplines. The curriculum spans graphic and motion design, UX, product design, illustration, contemporary art, filmmaking, and more, taught by practicing professionals. Beyond the courses themselves, BBE produces documentary films, runs webinars and design festivals, and supports an online community of designers across the region. By 2021 the school had grown into a multi-product organization with educational, content, and marketing ambitions running in parallel.
Client
Year
Role
BBE
2022
Creative Director
Team
Founders: Natasha Klimchuk, Olya Morozova
Product Managers: Margarita Maryanyan, Vika Smyshliaeva
Designer: Denis Valetin
Developer: Vasilisa Karelova
Content Director: Oksana Timchenko
Illustrator: Dada Kirei
Client —
BBE
Year —
2022
Role —
Creative Director
Team
Founders: Natasha Klimchuk, Olya Morozova
Product Managers: Margarita Maryanyan, Vika Smyshliaeva
Designer: Denis Valetin
Developer: Vasilisa Karelova
Content Director: Oksana Timchenko
Illustrator: Dada Kirei
By 2021 the school had grown significantly. The site at the time was clean and minimalistic, but it had stopped meeting the demands of a fast-growing company. There wasn't enough room for new business directions, the layout didn't accommodate marketing well, and different products looked too much alike. The website was holding the brand back rather than carrying it forward.
