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The bank was mid-digital-transformation, and the forum was the internal stage to set that direction. I built the motion concept around that pivot: every physical object in the event identity — the badge, the lanyard, the carabiner clip — dematerialized on screen into a black-and-white typographic abstraction. That shift from material to type was the design system.
The climbing-gear imagery was deliberate: it's the visual shorthand for 'high risk, high safety,' which is the position the bank wanted to take on building new digital products.
The forum was originally planned as an in-person conference and pivoted to fully online due to COVID-19, which, in an unplanned way, made the event itself embody the digital transformation it was about. The motion system held up across a very different delivery format than we'd designed for.
