Hi-tech textile brand Mermet, this CGI-driven visual identity captures the brand’s technological heritage and premium positioning by transforming woven threads into minimalist monochrome imagery.
Client
Year
Role
Mermet
2024
CG artist
Team
Made at Skinn
Role: CGI lead.
Produced at Halt® for Skinn Branding Agency™, as part of Mermet's brand refresh.
Mermet — the original manufacturer of high-tech sun-protection textiles — was repositioning as a premium, technically advanced brand. I was brought in to build the CG imagery that would carry that new positioning across the identity system.
I defined a minimalist, monochrome 3D visual language centered on the weaving of the yarn itself — rendering the raw material as a premium, technical asset. The result is a flexible library of hero images and backdrops the brand can reuse across campaigns, site, and print without losing visual coherence.

