Mermet

Hi-tech textile brand Mermet, this CGI-driven visual identity captures the brand’s technological heritage and premium positioning by transforming woven threads into minimalist monochrome imagery.

Client

Year

Role

Mermet

2024

CG artist

Team

Made at Skinn

Client —

Mermet

Year —

2024

Role —

CG artist

Team

Made at Skinn

Role: CGI lead.

Produced at Halt® for Skinn Branding Agency™, as part of Mermet's brand refresh.

Mermet — the original manufacturer of high-tech sun-protection textiles — was repositioning as a premium, technically advanced brand. I was brought in to build the CG imagery that would carry that new positioning across the identity system.

I defined a minimalist, monochrome 3D visual language centered on the weaving of the yarn itself — rendering the raw material as a premium, technical asset. The result is a flexible library of hero images and backdrops the brand can reuse across campaigns, site, and print without losing visual coherence.

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