In search of a concept, we decided to work at the level of simple geometric shapes. Thus, the main characters of identity are spatial figures. All of them are made up of many elements connected in one structure. An abstract image looks cleaner than the physical images associated with data storage and security, and helps to create a memorable visual language.
Logo is a compressed version of the cube, which is used in graphics, works both in animation and static. It lives in same plane as the rest of the identity, strengthening and complementing it. The modern but utilitarian geometric grotesque creates a local rhyme with the lines of the main pattern. Ascetic number of pins and a clear grid layout does not clog the space and help easier to read information about complex products of the company.