Belki, which started in 2016, is a self-initiated contemporary jewellery project created and executed by myself and Marina Doroshenko. The main goal of the project is to research shape and material.
The main branded assets are packaging, business cards and stickers. All of which have a square shape, resembling a square cross-section of jewellery items. The design is simple yet bold, delivered on black paper with white silk-screen printing.
The most unusual and quite interesting element of the branding was our expo stands for the Faces & Laces events in 2016 and 2017.
The event is a massive annual festival of local culture in summer in the heart of Moscow — Gorky Park. It showcases concerts by local bands, skating contests, local brands, shops, activities, and many more. It is a serious platform which gathers everything contemporary around itself and translates an expert point of view to the masses.
For the first year, the stand we produced was an enlarged replica, of 3 meters high, of our square ring.
The following year we were inspired by our logo, and came up with a more aggressive, contemporary, yet practical solution.