Belki 2016–2018

Belki, which started in 2016, is a self-initiated contemporary jewellery project created and executed by myself and Marina Doroshenko. The main goal of the project is to research shape and material. 

We started our brand with rings, and they were like no other as they were square. A shape which actually happens to be comfortable for our fingers. We were mesmerized by the right angles: since the very start of the project we were designing our items using the square shape as a basis of the style. It was deeply embedded as a square cross-section of lines of our items.

We started with rings that were 3d-printed with a polymer and painted a deep black color and have a rough texture. We began to participate in local pop-up markets, introducing ourselves to Moscow and Saint-Petersburg concept stores and launched a site and an Instagram profile. About a year after that we made our next step — a new collection of rings made out of silver. A little later we continued expanding to earrings and pendants.

Our goal was always to come up with an original shape, made within our brands iconic square style limitations. However we haven’t stopped experimenting: one interesting design we came up with was connecting two separate rings or earrings with a chain.

Model — Anna Evrykova; Photographer — Dmitry Rodionov; Make up — Polina Vazhenina; Hairs — Darya Sevanova; Producer — Oksana Epletina

Model — @kristindiya; Photographer — Dmitry Rodionov; Producer — Oksana Epletina

Brand identity

The main branded assets are packaging, business cards and stickers. All of which have a square shape, resembling a square cross-section of jewellery items. The design is simple yet bold, delivered on black paper with white silk-screen printing.


The most unusual and quite interesting element of the branding was our expo stands for the Faces & Laces events in 2016 and 2017.

The event is a massive annual festival of local culture in summer in the heart of Moscow — Gorky Park. It showcases concerts by local bands, skating contests, local brands, shops, activities, and many more. It is a serious platform which gathers everything contemporary around itself and translates an expert point of view to the masses.

For the first year, the stand we produced was an enlarged replica, of 3 meters high, of our square ring.

The following year we were inspired by our logo, and came up with a more aggressive, contemporary, yet practical solution.

During the years of this project we gained priceless experience in many adjacent spheres of design, production, economics, fashion and so on and we will keep it going as our favorite way of expressing ourselves.

Visit our shop — belki.pro and Instagram — @belki_rings

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